Strategies for Optimizing Your Website and Achieving Number One Rankings
September 29th, 2009 | by Michael Fleischner |Sponsored Links
The best thing about SEO is that its largely free. I wouldnt profess that the cost is zero simply because it takes a lot of time to do correctly and time is money. Search Engine Optimization is the development of website rankings for online search engines and keyword search terms. To properly implement a SEO strategy, there are four stages to help manipulate search engine result listings for specific keyword phrases.
Before undergoing any changes to a blog or web site, you must determine what keywords people are using to search for your programs. You want keyword terms that are frequently used but have little or no competition from other websites. This improves the chances of increasing search rankings significantly. Marketing professionals can research possible keywords by talking to current students and using free online tools such as Adwords Tool which provides estimates of search volume and advertising competitiveness.
After you have chosen a keyword or set of keywords you'd like to optimize for, it's time to do a little research. Do a search for the keywords you are considering and evaluate the websites in the first three positions of search results. Take a look at each website and determine their Google PR, age, number of inbound links and other ranking factors. After doing so you'll have a good determination as to whether or not you can out rank them based on your SEO efforts.
You can also learn more about a topped ranked website by researching it via Alexa.com for additional ranking information. Try for keyword phrases that have less than 2 million competing pages, less than PR 6, and less than 500 in-bound links. If the top competing websites are too large, you should pick a different keyword to focus on.
After choosing the most effective keyword phrases for your niche, design web pages to optimize readability for web site browsers and search engines. Basic areas of on-page optimization you should consider include having the appropriate headers for landing pages, a clear call to action and clean navigation. Your keyword phrase should also be used in meta tags and throughout your web page. Don't overdue it though, keyword stuffing can result in significant penalties from search engines.
By far the most important factor in Google rankings is a combination of Google page rank and the number of web sites that are linking to your own website. Referred to as inbound links, Google evaluates their authority and places a value on your site with higher listings on search results. You are always better off receiving links from web sites that are established and popular than new sites that have neither a strong web presence or inbound links. When link building be certain that link text includes your keywords.
Succeeding with search engine rankings is easy if you take the time to optimize your website and focus on building in bound links. The result is a site more valued by search engines, improving rankings for keywords and keyword phrases. Stay the course and build links over time. This ensures that you rank higher than your competition over the long term.
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